- calendar_today September 2, 2025
Apple may have discovered a new way to avoid the Trump trade war: stroking the president’s ego. On Wednesday, Trump confirmed that Apple would be exempted from a future 100 percent tariff on semiconductors, which could have driven up the price of iPhones in every market around the world. Reuters reports the exemption was granted the same day that Apple made a new pledge to invest $100 billion more in the U.S. and gifted Trump a personalized statue.
The statue, Apple CEO Tim Cook told reporters, was made by Corning, an Apple supplier that makes specialty glass for iPhone displays. Crafted by a former corporal in the U.S. Marine Corps who currently works for Apple, the gift was cut into a large circle of glass with a muscular Apple logo in the middle. The statue, Cook said, came from Utah. It featured a 24-karat gold base, with Trump’s name engraved on it. Cook added a final touch, signing it with a message that read “Made in America.”
Trump, who has spent months berating Apple and other companies to manufacture more products in the U.S., seemed to take the gesture well. As Cook presented the statue in the Oval Office, Trump went further, affirming that Apple — and “any company that is building a factory in the U.S.,” would “have no charge” when tariffs on semiconductors go into effect later on. It’s an important win for Apple, which has endured months of Trump tweets and public pressure over its supply chain and where it places factories.
The latest reprieve follows a difficult spring. Trump had spent months criticizing Apple for shifting some of its iPhone production to India, rather than moving it to the U.S. In April, he promised “Made in America” iPhones would be a byproduct of his trade policies. By May, the Trump administration was more direct. Trump said on Twitter he had a “little problem with Tim Cook” while he was in the Middle East, according to a senior administration official who briefed reporters on the trip. Trump, the official said, called Cook and said, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Analysts, of course, have long explained to Trump that moving iPhone assembly operations to the U.S. would be an extremely difficult, years-long process at best. The president’s team continued to press the idea that such a move was doable. Commerce Secretary Howard Lutnick went so far as to suggest that Apple was developing “robotic arms” that would allow it to replicate the precision work it outsources to China and bring it to the U.S. instead.
For now, at least, it seems that Trump has dialed down those expectations. Where he once threatened Apple with a 25 percent tariff if the company didn’t start assembling iPhones in the U.S., Trump is now calling Apple’s recent moves “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” In the immediate term, he’s backed away from his most stringent demands.
Cook has previously confirmed that some elements of iPhone production are already in the U.S., such as the semiconductors, glass, and Face ID modules. But he provided no clear timeline for when the final assembly might shift to the U.S. From his remarks on Wednesday, it would be in another country for “a while.”
It’s a playbook that Apple has used before, especially during Trump’s first term. Cook was quick to court Trump with the prospect of investments, which is what he is doing again this week. But as Trump got more aggressive, demanding that Apple build factories, Cook dodged those requests. Trump took a victory lap in 2017, claiming that Apple had plans for three “big, beautiful” factories in America. In the end, only one was built, and it produced face masks, not iPhones. In 2019, Trump toured a Texas plant that he claimed could make iPhones. Apple, in fact, had allocated the plant to producing MacBook Pros, not iPhones.
Apple has now upped the ante. The company has pledged to invest a total of $600 billion in the U.S. over the next four years. The amount, analysts told Reuters, is “par for the course” for Apple, and tracks both the investment pledges the company has made under the Biden administration and Trump’s first term. In other words, the extra $100 billion isn’t really new. Apple, in this case, is just offering to do what it was already going to do, just over a shorter timeframe.
Trump has threatened to retroactively slap tariffs on any company that doesn’t meet its end of the bargain. But for the time being, Apple is proceeding as normal, continuing to make investments that the company would have planned anyway. It will continue to leave final assembly of its iPhones in other countries, and the calculus on tariffs hasn’t changed. Trump, for now, has decided not to force the issue.





